Senior Performance Marketing Specialist, Paid Media
Core
Drive global paid acquisition and improve marketing efficiency across multiple channels, directly influencing customer acquisition cost, revenue growth, and lifetime value.
Role type
Senior individual contributor performance marketing specialist (paid media)
Builds
Global paid acquisition campaigns across established and emerging products
Domain
Consumer technology / B2C subscription
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Multi-channel paid campaign execution, bidding and pacing optimization, audience targeting, performance analysis, budget management, structured experimentation, remarketing, cross-functional collaboration, data-driven decision-making
Preferred skills
Interest in AI-powered products, writing technology, or education technology
Technologies
Apple Search Ads, Google Ads, Meta, TikTok, GA4, Looker
Responsibilities
Execute, monitor, and optimize paid acquisition campaigns across multiple channels, objectives, products, audiences, and international markets; Manage campaign setup, quality assurance, bidding, targeting, pacing, creative rotation, tracking, and ongoing optimization; Analyze performance across products, markets, audiences, and channels, connecting media metrics with conversions, revenue, CAC, and LTV; Manage approved media budgets and recommend spend reallocations based on campaign performance, growth opportunities, and acquisition efficiency; Design and execute structured experiments covering creative, audiences, landing pages, bidding strategies, and campaign formats; Partner with Creative and Product teams to translate performance insights into stronger advertising assets and landing-page experiences; Work with Data and Engineering teams to validate campaign tracking and incorporate attribution and incrementality insights into optimization decisions; Own remarketing initiatives, using audience segmentation, creative sequencing, and frequency management to re-engage lapsed and active users and encourage retention and repeat conversion; Communicate performance findings, opportunities, and recommendations through dashboards, written updates, and structured presentations.
