Growth Marketing Manager

## About the Role Exactly Labs is hiring a Growth Marketing Manager to own our brand and go-to-market function. We're looking for an individual who can shape how Exactly Labs shows up in the world — our positioning, our voice, our public-facing properties — and use that foundation to fill the top of our sales pipeline with the right healthcare buyers. This is a broad role with real ownership. You'll own our brand identity and all public-facing properties, with support from our senior design team on execution. You'll have significant influence on which segments we go after and how we position against the competition. And you'll own the demand generation motion that turns all of that into qualified conversations — with events as a central tool, but not the only one. This would be a long-term role with room to grow professionally. We are a growing company and there will be room to take on other responsibilities as are of interest to you. For the right person, this role can grow into Head of Growth as the team expands. ## About Exactly Labs Exactly Labs is a boutique software consultancy focused on building products and technology from scratch. We have a strong focus on working on innovative new software over working on legacy software. We prefer to work with clients who focus on social good such as healthcare and education. We also strongly believe our work is only as good as our team and our employees' needs are one of our highest priorities. Our founder closes our deals and leads content development — including healthcare-focused executive conversations like build vs. buy, AI strategy, and modernization. What we need is a partner who can get the right people in the room and keep the conversation moving between events. We hope to work with individuals who are excited to join a small, experienced team where they can have a big impact. ## Responsibilities - Own the Exactly Labs brand — positioning, voice, visual identity, and how we show up across every public-facing surface - Own all public-facing properties — website, social, published content, event presence — with support from our senior design team on execution - Influence which healthcare segments and buyer personas we go after, and help shape service offerings and packaging based on what you hear in the market - Own the demand generation motion — building the mix of events, content, outreach, and paid that feeds qualified conversations to our founder - Plan and execute event-led programs as a central part of that mix, including hosted dinners and roundtables, sponsored conference presence, and targeted webinars - Build and maintain target account lists of healthcare buyers — health systems, payers, large provider groups, digital health companies — and drive the right people from those accounts to our events and conversations - Run follow-up motions that turn initial interest into qualified meetings with our founder - Partner with our founder on content strategy — you surface what buyers care about, founder develops the technical depth - Own pipeline reporting and attribution — what is working, what is warming, what is stuck - Stay close to the healthcare buyer — industry trends, who is hiring consultants, what problems are front of mind ## Qualifications - At least 6 years in B2B marketing, growth marketing, field marketing, or business development, with meaningful time in healthcare - Experience owning brand and positioning work — not just executing someone else's brief, but shaping how a company shows up in its market - Demonstrated experience driving sourced pipeline through a mix of events, content, and outreach — not just running campaigns, but owning the outcome - Comfort selling consulting, services, or enterprise software to healthcare buyers (or experience on the buy side you can translate) - Strong network in at least one healthcare segment — health systems, payers, provider groups, health IT, or digital health - Good taste and strong writing — you'll set the voice of the company in public and in outreach - Hands-on with the modern B2B stack — CRM (HubSpot, Salesforce), outreach tooling, LinkedIn, basic marketing automation - Comfortable briefing designers and directing creative work without needing to execute design yourself - Comfortable with a variable-heavy comp structure and a pipeline accountability model - Willingness to travel for events (likely 1–2 trips per month once the motion is established) - Ideally based in a major healthcare hub — Chicago, Boston, Nashville, Minneapolis, or NYC — though strong remote candidates anywhere in the US will be considered ## Location and Hours - Remote, US-based. Preference for candidates in a major healthcare hub (Chicago, Boston, Nashville, Minneapolis, NYC) given the importance of in-person events and regional networks. - Standard full-time hours with flexibility for event travel. ## Compensation - Base salary: $120,000 USD - Variable compensation at plan: $60,000 USD (OTE $180,000) - Variable is uncapped. Strong performers sourcing meaningful new business can realistically earn $220,000+. ### Variable Structure - ~30% tied to sourced qualified pipeline (meetings with target-fit prospects that we accept as qualified) - ~70% tied to closed new business you sourced, paid as deals close We designed this structure so you are paid for doing your job well (pipeline), with upside for results (closed business). Our founder owns the close, so we did not want to put 100% of your variable on outcomes outside your control.