Director, Programmatic
Core
End-to-end ownership of programmatic strategy, execution, and performance across a portfolio of medium to large client accounts, combining strategic leadership with hands-on campaign management.
Role type
Director, Programmatic Media
Builds
Programmatic media campaigns and strategies for medium to large client accounts
Domain
Digital Advertising / Programmatic Media Buying
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Programmatic strategy, DSP management, campaign optimization, audience segmentation, bidding strategies, attribution modeling, client relationship management, team mentorship, AI tools integration, brand safety compliance
Preferred skills
DMP/CDP experience, ad verification tools, creative-programmatic alignment, workflow improvement
Technologies
The Trade Desk, DV360, Amazon DSP, Yahoo, StackAdapt, AI Digital, DMPs, CDPs
Responsibilities
Lead programmatic strategy and optimization for 6–8 client accounts; manage complex client relationships and present performance narratives; drive advanced media buying decisions on structure, bidding, and budget; mentor Managers, Senior Analysts, and Analysts; oversee campaign QA and troubleshoot platform issues; partner with analytics teams on attribution and measurement frameworks.
Seniority
Director, strategic leadership with hands-on execution
