Crm Specialist Lisbon

## About the role As CRM Specialist at Catawiki, you will own the development, execution, and optimisation of our global, data-driven CRM strategy. You will be responsible for ensuring that our communications are relevant, timely, and impactful - driving customer engagement, retention, and conversion across multiple channels. These include email, app push notifications, in-app messages, notification centre, and web banners. Your mission will be to: - Activate new Catawiki users and guide them towards becoming active participants. - Reactivate dormant or inactive users with targeted and personalised strategies. - Drive conversion from visitor to bidder (demand side) and visitor to submitter (supply side), with a strong focus on ensuring both result in wins and sales. Collaboration is central to this role: you'll work closely with Product Management, Brand, and Country Managers to design impactful CRM initiatives that align with business priorities and deliver measurable results. ## What you'll do - Support your manager in shaping strategy while staying close to the action by leading the operational execution of Catawiki's CRM programmes, ensuring they deliver impact and stays aligned with business goals. - Use data and insights to design, test, and optimise customer journeys that drive activation, retention, and revenue growth. - Proactively identify opportunities for innovation and improvement, embedding analytical rigour into every step. - Partner with cross-functional teams (Product, Brand, Country Management, Analytics) to ensure CRM efforts are integrated and impactful. - Contribute to building functional expertise by sharing knowledge, encouraging ownership, and embracing a culture of experimentation and continuous learning. ## What you'll bring - You enjoy being hands-on with operational work and combine this with creativity, strategic vision, and analytical strength. You're a confident leader who inspires others and delivers measurable business results. - Experience: 3+ years of CRM experience, ideally in an eCommerce or digital marketplace environment, with proven results in driving customer activation, retention, and monetisation. - Expertise: Strong knowledge of CRM channels (email, app, push, in-app, web) and best practices, with a data-driven approach to experimentation and optimisation. - Analytical acumen: You thrive on using data to uncover insights, identify patterns, and make decisions. - Functional skills: Excellent communication, project management, and stakeholder management skills; able to simplify complexity and drive execution. - Mindset: Resilient, proactive, and adaptable; eager to embrace change, innovate, and create solutions. - Customer focus: Passionate about Catawiki's mission and customers, always thinking from the customer's perspective. - Professional proficiency in English ## Location The role is based in Lisbon, Portugal.