Acquisition Manager Paid Social

## About the Role The Farmer's Dog is looking for a strategic Acquisition Manager, Paid Social to join our acquisition team. In this role, you will lead planning, strategy, experimentation, and execution for TFD's core product lines across key paid social channels, with the opportunity to influence different channels as well. You'll work closely with teams across the business to understand the efficacy of our tests and work daily to implement a world-class paid social program that fuels customer growth while clearly cementing The Farmer's Dog as an authoritative resource for pet health & wellness information. This role requires someone motivated to set and exceed aggressive key results through an approach that is at once highly analytical and focused on story-telling. You should be obsessed both with deeply understanding Meta's algorithm in search of an edge over other participants in the auction and with deeply understanding our customer's behaviors and needs. You have a history of empowering your creative team to design winning creative messages for different moments in the customer journey and you've innovated ways to leverage Meta's pixel to accomplish this in the past. ## What We Stand For One Team: We don't think of ourselves as "Acquisition Marketers", "Engineers", "Data Analysts", or "Product Managers". Beyond denoting skill sets and areas of expertise, we don't think departments matter. We'd rather align ourselves to the goals we're working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically. We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren't tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there's a better or more impactful way to solve problems. We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically. We Execute For Impact: We don't subscribe to "best practices" or "industry KPIs". We're uninterested in how we compare to "benchmarks"; instead we orient ourselves around being the best we can possibly be. Similarly, we don't subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience. We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, "what's the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?". We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don't expect to be perfect the first time. ## How You'll Make An Impact - Own and evolve channel strategy: Develop and execute a forward-looking paid social and native strategy that not only scales current performance but unlocks new growth levers—balancing efficiency, incrementality, and long-term value. - Drive measurement and attribution rigor: Architect and continuously refine a cross-channel attribution framework (in partnership with analytics) that quantifies true incremental impact, informs budget allocation, and improves forecasting accuracy across the marketing mix. - Deliver against performance outcomes: End-to-end ownership of paid social and native channels, consistently achieving (and exceeding) monthly targets across CPA, volume, and LTV while proactively identifying risks and opportunities. - Lead partner and vendor ecosystem: Identify, evaluate, negotiate, and onboard best-in-class partners, platforms, and tools. - Champion creative excellence: Partner closely with internal creative and brand teams to develop high-performing, insight-driven creative systems (not just assets), including testing roadmaps, messaging frameworks, landing experiences, and personalization strategies. - Drive cross-functional alignment for growth: Collaborate with retention, lifecycle, and product teams to optimize full-funnel performance, and ensure acquisition efforts translate into strong payback periods, improved LTV, and sustainable growth. - Operationalize testing and learning: Establish a dis ## About the Company The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future. To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets. #LongLiveDogs