AI Creative Lead
Core
Build and run an end-to-end AI UGC pipeline for TikTok/IG ads, generating 20–50 variants weekly for a fitness and peptides brand.
Role type
Senior IC AI Creative Lead (UGC)
Builds
High-volume AI-generated TikTok and Instagram ad variants
Domain
Performance marketing, AI content generation, fitness & health supplements
Deliverable
production ML models | product features
Required skills
AI video generation, scriptwriting, ad testing, metrics analysis, tool stack management
Preferred skills
Fitness domain knowledge, supplement industry experience
Technologies
Arcads, Veo, HeyGen, Captions, Higgsfield
Responsibilities
Manage hooks, scripts, avatar/voice generation, editing, and publishing; execute rapid creative testing loops; monitor hook rates, hold rates, and CPMs; adapt pipeline to new AI tools; ensure compliance with TikTok ad policies and AI disclosure rules
Seniority
Senior, hands-on IC
