Demand Gen Marketer
Core
Own and scale pipeline generation efforts across channels for an AI operating system serving financial institutions.
Role type
Senior Demand Generation Marketer
Builds
Multi-channel campaigns and programs that generate qualified pipeline for enterprise accounts in insurance and wealth management
Domain
B2B SaaS / Financial Services
Required skills
Multi-channel campaign strategy, paid media, outbound marketing, content marketing, event marketing, account-based marketing (ABM), data analysis, marketing automation, CRM management, funnel optimization
Preferred skills
Financial services industry experience, SDR collaboration, high-growth B2B SaaS background
Technologies
HubSpot, Salesforce
Responsibilities
Plan and execute multi-channel campaigns across outbound, paid, content, events, and partnerships; Drive inbound and outbound pipeline through creative and data-driven initiatives; Continuously test new channels, audiences, and messaging to improve performance; Partner with Product Marketing and Sales to align messaging and support pipeline goals; Build dashboards and reporting to track pipeline contribution and ROI
Seniority
Mid-Senior, hands-on IC