Digital Customer Engagement and eCommerce Specialist
Core
Leverage AI, digital marketing tools, and social media to expand coverage of long-tail and low-frequency customers, driving engagement and business visibility.
Role type
Digital Customer Engagement and eCommerce Specialist
Builds
Online Store customer acquisition, conversion, and repurchase; third-party procurement platform partnerships.
Domain
B2B eCommerce, Analytical Instruments, Chromatography Consumables
Deliverable
product features
Required skills
Data analysis, Customer segmentation, Churn prediction, CRM management, Marketing automation, Cross-functional collaboration
Preferred skills
AI application in customer journey optimization, Power BI, Salesforce, Enterprise WeChat, Social media platforms
Technologies
Excel, Power BI, Salesforce, Enterprise WeChat, Social media platforms, Digital analysis tools
Responsibilities
Analyze customer transaction and behavior data to identify new opportunities and cross-selling potential; Develop strategies to reactivate dormant customers and reduce churn; Optimize customer journey and sales workflows using AI and automation; Drive growth across online stores and digital channels.