Senior Performance Marketing Manager
Core
Own paid search, social, and third-party media as a growth engine to deliver high-quality MQLs and pipeline for a B2B SaaS company in cybersecurity, privacy, and financial audit.
Role type
Senior Performance Marketing Manager (hands-on IC)
Builds
Paid search, paid social, programmatic display, native, OLV, DOOH, and content syndication campaigns
Domain
B2B SaaS / Cybersecurity & Financial Audit
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, Microsoft Ads, LinkedIn Campaign Manager, HubSpot, full-funnel revenue thinking, attribution modeling, event-based tracking, in-house CRO, agency/vendor management, AI workflow automation
Preferred skills
Experience in professional services, accounting, audit, or fintech
Technologies
Google Ads, Microsoft Ads, LinkedIn Campaign Manager, HubSpot
Responsibilities
Manage end-to-end paid search, social, and third-party media campaigns; optimize landing page conversion and run in-house CRO tests; allocate and reallocate budget across channels; build full-funnel paid measurement and attribution models; implement AI-driven workflows to automate tasks and monitor anomalies
Seniority
Senior, hands-on IC