Implementation & Activation Executive - SEM
Core
Execute and optimize paid search campaigns for clients, ensuring consistent implementation, tracking, and reporting to drive growth.
Role type
Senior IC paid search implementation executive
Builds
Client media campaigns across search channels
Domain
Digital advertising / Paid Search
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Campaign activation, Traffic management, Optimization, Data analysis, Client communication, Stakeholder collaboration, Event representation, Task prioritization, Problem solving, Attention to detail
Preferred skills
Interest in AI-driven marketing technologies, Understanding of consumer decision-making
Technologies
WPP Open, Open Intelligence
Responsibilities
Grow understanding of client challenges and objectives; Proactively recommend tactics to resolve client issues; Activate approved media plans; Book, load, confirm, traffic, optimize, track, and post-analyze campaigns; Collaborate with internal stakeholders on delivery and reporting; Represent the agency at industry events.
Seniority
Mid-level, hands-on IC