Global Demand Generation Manager
Core
Design and execute global demand generation strategies for a B2B SaaS fintech platform product, focusing on new business and expansion to drive pipeline and MRR.
Role type
Senior Global Demand Generation Manager
Builds
Global demand generation campaigns and ABM programs for a fintech platform
Domain
B2B SaaS / Fintech
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Demand generation strategy, Outbound motion, Enterprise account demand generation, Global Account-Based Marketing (ABM), Programmatic marketing, Growth experimentation, Hands-on campaign execution, Budget allocation, Multi-channel orchestration, AI-powered personalization, Performance analytics, Playbook development, BDR/AE alignment
Preferred skills
B2B SaaS or fintech experience, Experience with 'one-to-many' ABM campaigns
Technologies
Martech tools, AI tools, Digital ads platforms, Email automation tools
Responsibilities
Define global demand generation strategy for new business and expansion; Lead a cross-functional GTM Pod; Own budget allocation across demand-gen and capture channels; Design ABM campaign structure, personas, and targeting; Build and maintain ABM funnel frameworks; Launch and test multi-channel campaigns; Develop campaign assets and partner on localization; Analyze campaign performance and optimize; Codify successful models into global playbooks; Align with BDR and AE teams to drive conversion.
Seniority
Senior, hands-on IC with leadership responsibilities