Senior Product Marketing Manager - APAC
Core
Translate global product marketing strategy into regional impact for APAC markets, shaping value communication and go-to-market execution for software serving public services.
Role type
Senior Product Marketing Manager (Regional)
Builds
Regional go-to-market plans, customer value propositions, sales narratives, and customer advocacy programs for GovTech software.
Domain
GovTech / Public Sector Software
Deliverable
product features
Required skills
B2B SaaS product marketing, regional market execution, value proposition development, go-to-market program leadership, sales enablement content creation, customer insight analysis, stakeholder influence, commercial mindset, multi-market operations
Preferred skills
APAC region experience, public sector environment experience
Responsibilities
Lead activation of value propositions and regionalize messaging, create sales enablement assets, influence regional growth initiatives, develop customer advocacy programs, partner with Sales and Product teams, gather market insights
Seniority
Senior, hands-on IC
