Senior Marketing Manager
Core
Shape and execute regional marketing strategy for premium food ingredient portfolios to drive commercial growth in the Americas.
Role type
Senior Marketing Manager (B2B Food Ingredients)
Builds
Regional marketing strategies, integrated campaigns, sales enablement tools, and innovation pipelines for food manufacturing, chains, distribution, and bakery channels.
Domain
B2B Food Ingredients (Chocolate, Creams, Fillings, Confectionery)
Deliverable
product features
Required skills
Portfolio management, innovation pipeline development, category marketing, sales enablement, integrated campaign execution, strategic account presentations, budget management, cross-functional leadership, market trend analysis, ROI measurement
Preferred skills
MBA or advanced degree, experience in food manufacturing/bakery/chocolate/confectionery, CRM/marketing platform proficiency
Technologies
Microsoft Office (PowerPoint, Excel), CRM tools, project management systems
Responsibilities
Lead portfolio management and innovation pipeline development; Develop and execute regional marketing strategies; Translate market trends into actionable commercial strategies; Lead integrated marketing campaigns; Partner with Sales, Culinary, Product Management, and R&D teams; Build sales enablement tools; Support strategic customer engagements; Collaborate on brand messaging; Manage marketing budgets; Mentor junior team members
Seniority
Senior, hands-on IC with strategic scope