Acquisition Lead, Performance Marketing
Core
Own the full acquisition engine end-to-end, managing paid channels, SEO, and lead-gen partnerships to drive home sales in Europe.
Role type
Senior Performance Marketing Lead (Acquisition)
Builds
Scalable acquisition funnel for an AI home sales platform
Domain
Real Estate Technology / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Multi-channel paid media expertise, SEO strategy, lead-generation partnership management, incrementality measurement (geo-lift, control groups), team leadership (in-house + freelancers), segment-level economics analysis, autonomous system building, no-code/AI tooling
Preferred skills
Experience managing agencies and freelancers to high standards, humility, strong team spirit
Technologies
Google Ads, Meta Ads, GTM, server-side tracking, attribution tools
Responsibilities
Architect full-funnel acquisition strategy, optimize budget and performance across channels, design rigorous measurement frameworks, lead and grow the acquisition team and partner network
Seniority
Senior, hands-on IC
