Field Marketing Manager / Senior Manager
Core
Develop and execute field marketing plans, events, and integrated campaigns to engage customers and prospects in the life sciences industry.
Role type
Field Marketing Manager / Senior Manager
Builds
Field marketing programs, virtual and in-person events, and integrated marketing campaigns
Domain
Life Sciences / SaaS
Deliverable
product features
Required skills
B2B marketing strategy, event planning and execution, integrated campaign management, stakeholder management, data-driven decision making, content creation, social media management
Preferred skills
Salesforce.com, Pardot, Life sciences industry experience, SaaS experience
Technologies
Marketo, LinkedIn, Salesforce.com, Pardot
Responsibilities
Develop and execute field marketing plans with defined goals and KPIs; Plan and execute virtual and in-person events; Build integrated marketing campaigns across email, social, and digital channels; Support outreach programs using LinkedIn and media publications; Organize the annual Veeva Summit; Own weekly and monthly marketing program reporting and metrics
Seniority
Mid-level (4+ years) to Senior (5+ years)
