Lead Creative Strategist (Performance Marketing)
Core
Lead strategic thinking for high-volume, high-velocity creative programs by translating performance signals from paid social, OOH, and programmatic campaigns into testable creative direction.
Role type
Lead Creative Strategist (Performance Marketing)
Builds
High-volume ad creative portfolios for multiple client accounts across paid social, OOH, and programmatic channels.
Domain
Digital Marketing / Performance Creative
Required skills
Creative strategy, performance marketing, data analysis, creative brief writing, testing frameworks, platform strategy (Meta, TikTok, LinkedIn, Google), AI tool integration, stakeholder management
Preferred skills
Agency experience, fast iterative sprint cycles, multi-account management, analytical rigor, AI enthusiasm
Technologies
Ads managers, analytics tools, creative-analytics platforms, AI tools
Responsibilities
Lead creative strategy across a portfolio of client accounts; Analyze creative and campaign performance data to translate findings into creative briefs; Build and run testing frameworks based on live performance signals; Partner with Creative Leads, Designers, Copywriters, and Motion Artists; Champion AI tools and workflows across the strategy process.
Seniority
Senior, hands-on IC
