VP Creative
Core
Senior creative leader defining agency vision and overseeing Creative Services product for higher education and nonprofit clients.
Role type
VP Creative (Agency Leadership)
Builds
Integrated brand campaigns, performance marketing creative, website experiences, commercial productions, and casting deliverables for higher education partners.
Domain
Marketing Agency / Higher Education
Deliverable
product features
Required skills
Creative leadership, multidisciplinary team management (copy, design, video), integrated marketing strategy, performance marketing, paid media, website experience design, commercial production leadership, AI application in creative workflows, executive presentation.
Preferred skills
Higher education marketing experience, competitive industry experience.
Technologies
AI tools, digital platforms, search behavior tools.
Responsibilities
Define long-term creative vision and strategy, lead and develop a multidisciplinary creative organization of 10+ professionals, partner with CMOs and university presidents on strategic initiatives, lead creative strategy across all channels including paid media and digital experiences, provide executive creative leadership for in-house productions, present creative strategy to executive leadership and boards.
Seniority
VP, Executive Leadership
