Marketing Tech (Senior) Principal
Core
Architect and oversee the integration of marketing technologies to enhance channel performance, drive efficiency, and support business growth for a global luxury fashion platform.
Role type
Senior Principal Marketing Technology Lead
Builds
Scalable marketing tech solutions, data architecture, and customer engagement platforms
Domain
Luxury E-commerce / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Marketing technology platforms (CDPs, analytics, server-side tagging), REST APIs, data architecture, marketing automation workflows, cross-functional leadership, RFP management
Preferred skills
Search Marketing, Display Marketing, e-commerce environment experience
Technologies
CDPs, customer analytics tools, server-side tagging, customer engagement platforms, CRM, personalization platforms
Responsibilities
Architect and oversee integration of marketing technologies ensuring seamless data flow across paid channels, web & app analytics, CRM, and personalization platforms; Partner with marketing, product, and engineering teams to define and implement scalable solutions improving audience signals and attribution; Ensure compliance with data privacy regulations while maximizing first-party data use; Define best practices and governance frameworks for marketing tech & AI adoption; Drive towards a single customer view across all touchpoints; Optimize product feeds with rich & accurate data for paid & organic channels
Seniority
Senior, hands-on IC with strategic leadership