Revenue Lifecycle Marketing Manager
Core
Architect and scale lifecycle growth engine for prospect nurture, customer upsell expansion, and referral generation to accelerate pipeline velocity and revenue.
Role type
Senior Lifecycle Marketing Manager (B2B SaaS)
Builds
Segmented nurture programs, upsell/cross-sell campaigns, and referral initiatives for Push and KayaPush products.
Domain
B2B SaaS / HR & Payroll / Hospitality & Retail
Required skills
B2B lifecycle marketing, HubSpot (workflows/lists/reports), revenue attribution, email automation, data analysis, cross-functional collaboration, program management
Preferred skills
Restaurant/hospitality/retail/cannabis industry experience, referral program management, AI agent implementation
Technologies
HubSpot, AI agents, email automation platforms
Responsibilities
Build and run segmented nurture programs in HubSpot; Re-engage cold/stalled pipeline with targeted plays; Design acceleration tracks to shorten time to booked demo; Build upsell and cross-sell programs by customer segment; Grow and manage customer referral programs; Own email deliverability, list health, and lifecycle reporting.
Seniority
Senior, hands-on IC