Job
Core
Lead end-to-end content and campaign strategies to scale global social media function, drive brand positioning, and accelerate user acquisition across key platforms.
Role type
Senior Social Media Team Lead
Builds
Global social media programs across TikTok, Instagram, YouTube, and Telegram
Domain
iGaming / Online Betting
Deliverable
product features
Required skills
Social media strategy, team leadership, iGaming domain expertise, performance marketing analytics, paid social strategy, crisis communication, influencer management
Preferred skills
Meta Ads Manager proficiency, cross-functional collaboration
Technologies
TikTok, Instagram, YouTube, Telegram, Meta Ads Manager
Responsibilities
Own and execute the complete social media roadmap; Establish structured content planning systems and campaign calendars; Scale multi-platform campaigns to maximize engagement and revenue; Define, track, and analyze key performance metrics; Oversee social media budget allocation and manage external vendor relationships; Partner with internal teams to ensure consistent brand voice; Oversee crisis communication and online reputation management.
Seniority
Senior, hands-on IC with leadership responsibilities