Google Ads & Local Services Ads (LSA) Specialist
Core
Manage and optimize Google Ads and Local Services Ads campaigns for home service businesses, handling verification, troubleshooting, and lead quality analysis.
Role type
Senior digital advertising specialist (Google Ads/LSA)
Builds
Lead generation campaigns for home service clients
Domain
Digital advertising / Home services
Required skills
Google Local Services Ads (LSA) setup and verification, Google Ads Search/Performance Max/Display management, keyword research, ad copywriting, budget management ($2k-$5k/month), lead quality assessment, Google Analytics 4 (GA4), Google Tag Manager, Looker Studio
Preferred skills
Google Ads Editor, Performance Max, Display, remarketing, GoHighLevel, call tracking tools
Responsibilities
Set up and manage LSA accounts including licensing and insurance verification; troubleshoot account suspensions and verification delays; create and optimize Search, Performance Max, and Display campaigns; conduct keyword research and write conversion-focused ad copy; manage monthly budgets to minimize wasted spend; review recorded lead calls and assess lead quality; monitor KPIs like CPL, qualified lead volume, and CAC; prepare weekly updates and monthly performance reports in Looker Studio
Seniority
Mid-Senior, hands-on IC