Performance Marketing Lead
Core
Own performance marketing strategy and execution to drive customer acquisition and revenue growth across Blinq's product offerings.
Role type
Senior Performance Marketing Lead (Paid Acquisition)
Builds
Scalable paid acquisition campaigns and revenue growth engines
Domain
B2C SaaS / Digital Business Cards / E-commerce
Required skills
Meta Ads campaign management, Shopify conversion optimization, paid media strategy, creative testing, ROI analysis, budget allocation, A/B testing, data interpretation
Preferred skills
Scaling paid acquisition in scale-ups, cross-functional collaboration, strategic planning
Technologies
Meta Ads, Shopify
Responsibilities
Set and execute performance marketing roadmap, build and optimize paid campaigns, allocate ad spend based on commercial results, partner on creative development, optimize purchase journeys, run disciplined experiments, connect marketing activity to business outcomes
Seniority
Senior, hands-on IC