Senior Growth Manager
Core
Drive customer acquisition and retention for a house-cleaning service via digital and offline channels.
Role type
Senior Growth Manager
Builds
Customer acquisition funnels, referral programs, hyperlocal campaigns
Domain
Consumer services / Household cleaning
Deliverable
product features
Required skills
performance marketing, paid advertising optimization, funnel analysis, campaign ROI tracking, partnership development
Preferred skills
consumer brand experience, society activations
Technologies
Meta, Google
Responsibilities
Plan and execute performance marketing campaigns, Optimize CAC and customer acquisition funnels, Manage hyperlocal campaigns, Develop referral and retention programs, Track campaign performance and ROI, Conduct society activations and local partnerships
Seniority
Senior, hands-on IC
Rewrite
## About the Role
Drive customer acquisition and retention across digital and offline channels.
## Responsibilities
- Plan and execute performance marketing campaigns (Meta, Google)
- Optimize CAC and customer acquisition funnels
- Manage hyperlocal campaigns
- Develop referral and retention programs
- Track campaign performance and ROI
- Work with Creative team for campaign assets
- Conduct society activations and local partnerships
## Requirements
- Experience in digital marketing or growth roles
- Familiarity with paid advertising platforms
- Strong analytical mindset
- Consumer brand experience preferred
- Pune-based
## Nice to Have
- Early-stage team experience
- High ownership mindset
- Direct reporting to the Founder experience
## About the Company
Housy provides quality house help in 10 minutes. Customers book utensils cleaning, mopping, sweeping, bathroom cleaning, kitchen cleaning and other daily household tasks through the app. Services are delivered by trained, employed professionals.
Freshers with strong execution ability are encouraged to apply.
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