Job
Core
Own the CRM strategy and performance for GCC brands, managing the full player lifecycle from onboarding to retention and reactivation.
Role type
CRM Manager (iGaming)
Builds
CRM flows, campaigns, and player communication journeys
Domain
iGaming, GCC markets
Required skills
CRM strategy, lifecycle management, campaign execution, A/B testing, segmentation, localization, data analysis, AI tools usage
Preferred skills
Sportsbook CRM, VIP/loyalty programs, Smartico platform expertise
Technologies
Smartico, AI tools, Excel, Google Sheets
Responsibilities
Define and optimize CRM strategy and flows, execute campaigns and journeys, analyze player behavior and campaign results, manage promo calendar, report on KPIs, collaborate with cross-functional teams
Seniority
Mid-level, hands-on IC
