Head of User Acquisition
Core
Own and scale paid user acquisition for a core D2C subscription product, building a stable, high-ROI traffic operation across multiple platforms.
Role type
Head of User Acquisition (D2C Subscription)
Builds
Scalable paid acquisition systems, SOPs, and testing frameworks for web-to-web and web-to-app growth.
Domain
D2C Subscription, Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Performance marketing strategy, budget management, team leadership, system building, quantitative analysis, platform expertise (Meta, TikTok, Google, etc.), data tool proficiency (Tableau, GA, SQL)
Preferred skills
Experience with D2C subscription models, ability to diversify channel mix, remote collaboration
Technologies
Meta, TikTok, Google, Snapchat, Pinterest, Tableau, Google Analytics, Excel, SQL
Responsibilities
Define UA strategy across platforms, manage UA team hiring and performance, own budget and ROI accountability, build testing roadmaps and reporting systems, collaborate with product and creative leads, manage vendor relationships
Seniority
Senior, hands-on IC with management scope
