Social Media Head Performance Marketer

## About the Role The Social Media Head is responsible for building, scaling, and protecting brand presence while driving measurable growth through organic and paid social media. This role owns strategy end-to-end, from positioning and content direction to growth, engagement, analytics, paid campaigns, and budget optimisation. ## Company Overview Skyah Studio is a creative marketing agency dedicated to crafting compelling stories, inspiring designs, and impactful strategies that deliver measurable results. From branding and web design to social media management, production, and print solutions, Skyah Studio empowers brands to stand out and grow. With a global reach and a creative team based in India, Skyah Studio is committed to transforming ideas into meaningful brand experiences. Learn more at 🌐 skyahstudio.com. ## Role Overview This is a full-time, on-site role in Bangalore. As Social Media Head, you will define social and paid media strategy for Skyah Studio and its clients, drive platform-specific growth, oversee content direction, and manage paid campaigns to ensure every effort contributes to brand authority, engagement, leads, or conversions. You will work closely with Creative, Design, Performance, and Leadership teams to ensure organic and paid efforts operate as one system. ## Key Responsibilities - Own end-to-end social media and paid media strategy across Instagram, LinkedIn, X, Threads, and Facebook, aligning content, growth, and ad performance with business objectives - Define platform-wise content frameworks, ad narratives, tone of voice, and priorities, eliminating low-impact content and underperforming campaigns decisively - Lead content planning and execution across organic and paid formats, ensuring platform-native, algorithm-aware, and conversion-oriented output - Plan, execute, and optimise paid social campaigns, including audience targeting, creatives, funnels, budgets, bidding strategies, and A/B testing - Own key metrics across organic and paid efforts: follower growth, engagement, reach, CPC, CPA, ROAS, leads, and conversions - Oversee community management, brand reputation, and customer touchpoints while aligning messaging with paid campaign narratives - Track performance, convert data into insights, refine strategy continuously, manage budgets responsibly, and mentor the social + performance team to deliver results at scale ## What We're Looking For - 4 to 5 years of experience in social media, performance marketing, or digital marketing roles - At least 1 to 2 years in a senior or leadership capacity - Proven experience growing brands through organic + paid social - Hands-on experience with Meta Ads, LinkedIn Ads, and campaign optimization - Strong understanding of social platforms, algorithms, and paid media funnels - Experience managing multiple brands and budgets simultaneously - Ability to think strategically, creatively, and commercially - Comfortable in a fast-paced, agency environment ## Must-Have Skills - Strong content sense (copy, visuals, storytelling) with performance thinking - Deep understanding of social media algorithms and paid media mechanics - Campaign planning, budget allocation, and performance optimization - Audience research, targeting, retargeting, and funnel strategy - Data analysis, reporting, and ROI-focused decision-making - Team leadership and cross-functional collaboration - Familiarity with Meta Business Suite, LinkedIn Campaign Manager, Google Analytics, Hootsuite/Buffer, and Adobe/Figma (working knowledge) ## Why Join Skyah Studio? At Skyah Studio, you don't just run social or ads, you shape growth. You'll work with ambitious brands, collaborate with a sharp creative and marketing team, and have the ownership to connect storytelling with performance. This is a role for someone who wants real impact, real responsibility, and fast growth, creatively, strategically, and commercially.