Job
Core
Develop new marketing funnels, conduct market research, and optimize conversion rates through A/B testing and data analysis for clients in Home Improvement, Health, Legal, and Insurance.
Role type
Senior Marketing Strategist (CRO & Growth)
Builds
High-performing customer acquisition funnels and landing pages
Domain
Digital Marketing / Customer Acquisition / CRO
Deliverable
product features
Required skills
Performance Marketing, CRO, A/B testing, data analysis, hypothesis generation, project management, AI tool usage
Preferred skills
Lead generation, paid media (Meta/Google/YouTube), UX principles, analytics tools (Tableau/GA4/Hotjar)
Technologies
AI tools, Meta Ads, Google Ads, Tableau, GA4, Microsoft Clarity, Hotjar
Responsibilities
Conduct market and competitor research; Develop landing page concepts and funnels; Plan and manage A/B testing roadmaps; Analyze performance and identify optimization opportunities; Collaborate with cross-functional teams; Present optimization plans to stakeholders
Seniority
Senior, hands-on IC