Marketing Manager-Korea
Core
Develops and owns the marketing strategy and execution for Korea, collaborating with global and local teams to increase awareness, drive engagement, generate leads, and support conversion.
Role type
Regional Marketing Manager (B2B SaaS)
Builds
Local marketing programs, demand generation campaigns, ABM initiatives, events, and content assets for the Korean market.
Domain
B2B SaaS / Marketing Technology
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, ABM, event planning and execution, marketing automation, CRM management, content creation, sales collaboration, leadership
Preferred skills
SaaS industry experience, digital landscape expertise, creative problem-solving
Technologies
HubSpot, Marketo, Eloqua, Pardot, Salesforce
Responsibilities
Develop and execute marketing strategy for Korea; Lead local marketing activities including demand generation, ABM, events, customer marketing, web, content, and PR; Manage event marketing programs from speaker recruitment to logistics; Create locally relevant assets like case studies, whitepapers, and guides; Work with sales to measure program performance and lead quality.
Seniority
Mid-Senior, hands-on IC
