Digital Marketing Manager
Core
Lead performance marketing, app growth, SEO, WhatsApp marketing, social media, branding, and PR for a trading app, focusing on user acquisition, subscription conversions, and responsible scaling within SEBI compliance.
Role type
Digital Marketing Manager (Performance & Growth)
Builds
App installs, paid subscriptions, organic traffic, and brand credibility for a fintech trading platform.
Domain
Fintech / Trading Apps
Required skills
Google Ads (UAC), Meta Ads, App install funnels, SEO, WhatsApp marketing automation, Firebase/Google Analytics, Conversion optimization, Data analysis, Brand strategy
Preferred skills
Fintech experience, SEBI-regulated brand experience, UI/UX understanding
Technologies
Google Ads, Meta Ads, Firebase, Google Analytics, Google Search Console, WhatsApp API
Responsibilities
Plan and optimize ad campaigns for installs and subscriptions; Manage SEO strategy for stock market keywords; Execute WhatsApp marketing and CRM automation; Lead social media content strategy; Build brand positioning and PR coverage; Analyze user behavior and conversion funnels; Coordinate with tech and sales teams to drive revenue growth.