Marketing Manager I/II, Consumer – Parkinson’s Disease
Core
Develop and execute direct-to-consumer (DTC) marketing strategies to drive disease awareness, brand consideration, and conversion for a Parkinson's Disease brand.
Role type
Manager-level consumer marketing lead
Builds
Consumer marketing programs and campaigns
Domain
Healthcare / Neuroscience
Deliverable
product features
Required skills
DTC strategy, digital communications, market research, agency management, budget tracking, compliance, segmentation, ROI analysis
Preferred skills
Pharmaceutical or CPG experience, on-market brand support, mass media experience, CRM management, matrixed organization experience
Technologies
CRM, social media platforms, paid media, direct mail, email
Responsibilities
Lead DTC tactics for awareness and conversion; support media strategy and performance optimization; manage agency partners and projects; collaborate with Medical, Regulatory, and Legal teams; ensure compliance with industry regulations.
Seniority
Manager, hands-on IC