Senior Product Manager, Rare Disease, Colombia
Core
Develop and execute marketing strategy for Medison's rare disease portfolio in Colombia, translating global strategies into local plans to drive brand growth and patient access.
Role type
Senior Product Manager (Pharma/Biotech)
Builds
Brand strategies, launch readiness, market development, digital and omnichannel engagement, lifecycle management
Domain
Pharmaceuticals / Rare Diseases / Colombia
Deliverable
product features
Required skills
Brand strategy, market development, digital marketing, omnichannel strategies, data analytics, new product launches, cross-functional collaboration, stakeholder management, budget management, regulatory compliance
Preferred skills
Rare disease or oncology experience, MBA, deep understanding of Colombian healthcare system
Technologies
Digital marketing tools, analytics platforms
Responsibilities
Develop and execute brand strategies aligned with local, regional, and global priorities; Identify and leverage market opportunities and patient journey needs; Implement digital and omnichannel strategies; Leverage data and analytics to optimize marketing initiatives; Lead new product launches and lifecycle management; Develop initiatives for disease awareness and patient access; Partner with field teams to execute brand strategy; Collaborate with Medical, Market Access, Regulatory, and Commercial functions; Manage marketing budget and forecasting; Build relationships with KOLs, HCPs, and partners. (via careerplan.io/jobs/67-00A-0C-27C-senior-product-manager-rare-disease-colombia-at-medison-pharma)