Marketing Manager, Advanced Leadership Initiative
Core
Develop and execute integrated marketing and communications strategies to advance the visibility, reputation, and impact of the Advanced Leadership Initiative (ALI) Fellowship program for prospective Fellows, alumni, faculty, and partners.
Role type
Senior Marketing Manager (Strategic Planning & Execution)
Builds
ALI Fellowship recruitment campaigns, content strategy, digital presence, and community engagement programs
Domain
Higher Education / Executive Education / Leadership Development
Deliverable
product features
Required skills
Integrated marketing strategy, multi-channel campaign execution, content creation and storytelling, digital marketing, audience insights, project management, analytics, vendor management
Preferred skills
Higher education experience, CRM/marketing automation, managing external agencies, communicating with senior executives
Technologies
CMS, email marketing platforms, social media tools, analytics platforms, CRM
Responsibilities
Develop integrated marketing strategies aligned with ALI mission; Lead Fellowship recruitment marketing and partner outreach; Execute content strategy and produce high-quality communications; Manage digital presence (website, social, email) with SEO/accessibility best practices; Lead marketing for ALI programs and events; Monitor performance metrics and manage marketing operations and vendors.
Seniority
Senior, hands-on IC