Associate Brand Manager Parkinson
Core
Enrich patient experience by driving Close Loop Marketing engagement, guiding campaign development, and creating customized materials across stakeholder groups.
Role type
Associate Brand Manager (Pharmaceuticals)
Builds
Interactive and customized marketing materials, multi-channel campaigns, and patient-centric marketing initiatives.
Domain
Pharmaceuticals / Healthcare Marketing
Deliverable
product features
Required skills
Digital listening and research, cross-stakeholder insight synthesis, channel mix optimization, tactical design and implementation of marketing initiatives, project management, patient empathy
Preferred skills
Master's degree, specific marketing qualifications
Technologies
Digital listening tools, market research platforms
Responsibilities
Lead digital listening and new channel research, liaise with Commercial Excellence for market research, optimize channel mix for campaigns, lead tactical design and implementation of marketing initiatives, manage the Close Loop Marketing (CLM) process, develop marketing inputs to the Brand Plan
