Marketing Manager, Brand Strategy & Omnichannel Marketing, Neuroscience
Core
Lead the development and execution of AQUIPTA brand strategy and omnichannel marketing plan in China, building a differentiated and sustainable brand across HCP, consumer and digital touchpoints.
Role type
Senior Brand Strategy & Omnichannel Marketing Manager
Builds
Branded and disease education content, digital ecosystem (WeChat, video, CRM), and integrated launch programs
Domain
Healthcare / Neuroscience (Migraine)
Deliverable
product features
Required skills
Brand strategy development, Omnichannel marketing, Consumer/patient journey design, Cross-functional leadership, Data-driven decision-making, Pharmaceutical compliance
Preferred skills
New product launch experience, Neuroscience domain knowledge, People management, Digital analytics
Technologies
WeChat, CRM, PowerPoint, Excel
Responsibilities
Define brand positioning and value proposition, Develop integrated omnichannel strategies, Lead consumer and patient education, Manage external agencies and platform partners, Coach and develop Brand Managers, Present strategy to senior management
