Product Marketing Manager
Core
Own how Nielsen products go to market by connecting market needs, product building, and category winning strategies.
Role type
Senior Product Marketing Manager (B2B Data Analytics)
Builds
GTM operating model, launch lifecycle, tiering, intake, gates, and market story.
Domain
Data analytics / Media technology
Deliverable
product features
Required skills
Market strategy, customer insights, roadmap prioritization, positioning and messaging, sales enablement, competitive intelligence, cross-functional influence, technical storytelling, clear writing
Preferred skills
Experience building PMM functions from scratch, API-driven architecture knowledge, category-level positioning instinct
Responsibilities
Shape product roadmap based on customer and competitive dynamics; build structured launch engines and scale GTM strategy; translate brand positioning into product-level stories; create sales assets (pitch decks, battlecards, demos); turn market intelligence into action for product and sales decisions.
Seniority
Senior, hands-on IC