(Senior) Brand Manager
Core
Lead brand strategy and go-to-market execution for DME/RVO indications in ophthalmology, translating market dynamics and stakeholder insights into actionable plans.
Role type
Senior Brand Manager (Specialty Pharma)
Builds
Indication-specific initiatives, key messaging, promotional materials, and engagement platforms for DME/RVO products.
Domain
Specialty pharmaceuticals / Ophthalmology
Deliverable
product features
Required skills
KOL management, project design, project management, strategic planning, market analysis, stakeholder engagement
Preferred skills
Ophthalmology domain knowledge, specialty pharmaceutical marketing experience
Technologies
Standard software applications
Responsibilities
Develop and execute indication-specific initiatives to address unmet needs and support brand growth; Build and sustain strategic relationships with KOLs to advance scientific exchange; Partner with regional and global teams to align on go-to-market strategies; Translate market dynamics and competitive landscape into clear strategic priorities.
