【AstraZeneca】【ONC】Brand Manager ｵﾝｺﾛｼﾞｰ事業本部 胃がん領域ﾏｰｹﾃｨﾝｸﾞ
Core
Define and execute product strategy and execution plans for gastric cancer medicines by analyzing market data, managing KOLs, and collaborating with sales and medical teams to deliver value to patients.
Role type
Brand Manager (Gastric Cancer)
Builds
Brand strategy plans (3-year), National sales plans (1-year), tactical execution (materials, events, digital), and reporting systems.
Domain
Pharmaceutical / Oncology (Gastric Cancer)
Deliverable
product features
Required skills
Market analysis, hypothesis building, KOL management, cross-functional collaboration, data visualization (Excel/PPT), strategic planning
Preferred skills
Experience in gastric or digestive oncology, market research experience
Responsibilities
Identify and structure business challenges, plan and execute promotional tactics, monitor KPIs, manage Key Opinion Leaders, operate the core brand team, report to leadership teams and global counterparts.