Marketing Manager- Skinvive
Core
Develop and execute brand strategy and B2B2C campaign planning for Skinvive to drive growth in the medical aesthetics market.
Role type
Senior Marketing Manager (Medical Aesthetics)
Builds
Integrated marketing initiatives connecting HCP/clinic engagement, consumer education, and treatment adoption.
Domain
Medical Aesthetics / Healthcare
Deliverable
product features
Required skills
Brand strategy, B2B2C conversion logic, 0-to-1 project leadership, cross-functional stakeholder management, commercial acumen, data analysis, budget management.
Preferred skills
Experience in medical aesthetics, dermatology, or consumer healthcare; experience with clinic operation models.
Technologies
Performance dashboards, digital touch points, project management tools.
Responsibilities
Develop annual brand plans and portfolio positioning; design clinic operation toolkits and training materials; identify market trends and convert insights into campaigns; manage marketing budgets and compliance reviews; lead cross-functional alignment with sales, medical, and legal teams.
Seniority
Senior, hands-on IC