Director of Marketing
Core
Lead marketing, product planning, and business development to strengthen market position, accelerate new product commercialization, and identify profitable growth opportunities across OEM, aftermarket, and transit markets.
Role type
Director, Product Marketing & Business Development
Builds
Product roadmaps, customer value propositions, go-to-market plans, and strategic partnerships
Domain
Rail equipment and transit systems
Deliverable
product features
Required skills
Strategic marketing, product roadmap planning, voice-of-customer leadership, business development, market sizing, competitive benchmarking, pricing analysis, financial analysis, executive-level engagement, cross-functional leadership
Preferred skills
MBA, experience with engineering and technical development organizations
Technologies
None stated
Responsibilities
Lead and develop the marketing organization; create and execute annual marketing strategies; drive brand positioning and trade show strategy; develop multi-year product roadmaps; identify and evaluate new business opportunities; partner with Sales to develop customer value propositions and market penetration plans; collaborate with Engineering to translate market requirements into product priorities.
Seniority
Director, strategic leadership