Brand Proposition Lead
Core
Lead the exploration and development of Trainline's consumer proposition across all markets, with a specific focus on New Business areas to shape propositions from early insight through to launch.
Role type
Senior Brand Proposition Lead (New Business)
Builds
New product verticals and market entries for rail and coach travel
Domain
Travel technology / Rail and Coach transport
Deliverable
product features
Required skills
Insight synthesis, hypothesis development, behavioral science application, stakeholder management, roadmap prioritization, KPI definition, cross-functional collaboration
Preferred skills
AI tools exposure, international European markets experience
Technologies
None stated
Responsibilities
Synthesize input from UX Research, Data Science, and Brand Insights to build customer segment pictures; Lead briefing of new research and monitor competitor landscape; Apply behavioral science to shape and test hypotheses; Act as the voice of the brand and customer in New Business; Partner with Country Managers to shape competitive solutions; Collaborate with Product, UX, and Engineering to develop and test propositions; Define success metrics and report impact to senior stakeholders
Seniority
Senior, hands-on IC