Senior Product Marketing Manager
Core
Senior Product Marketing Manager driving go-to-market strategies for B2B hardware and software solutions in smart transportation.
Role type
Senior Product Marketing Manager (B2B Hardware/Software)
Builds
Smart transportation solutions (traffic signal planning and operations) for cities, drivers, cyclists, and pedestrians.
Domain
Smart Cities / Intelligent Mobility / Transportation Technology
Deliverable
product features
Required skills
Strategic pricing, positioning and messaging, competitive intelligence, market research, Ideal Customer Profile (ICP) definition, cross-functional GTM execution, content development, AI tool acumen.
Preferred skills
IoT domain expertise, Smart Cities experience, B2B public sector and enterprise sales experience.
Responsibilities
Shape product and commercialization strategies, translate technical capabilities into value stories, lead market research and competitive intelligence, map customer journeys and define buyer personas, execute GTM strategies and product launches, make strategic decisions on pricing and segmentation.
Seniority
Senior, hands-on IC
