Associate Director, Paid Media DTC & HCP Data Domain Owner
Core
Enterprise single point of contact for paid media data across DTC and HCP channels, driving alignment between data strategies and business priorities while governing requirements with agencies.
Role type
Senior IC data domain owner (paid media)
Builds
Enterprise data strategy and governance frameworks for paid media activation and measurement
Domain
Pharma marketing technology and paid media data
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
paid media data strategy, data governance, agency management, marketing mix analysis, CRM/CDP integration, privacy compliance, stakeholder alignment, technical translation
Preferred skills
MarTech/AdTech evolution knowledge, taxonomy framework design, audience activation, data passback structures, matrixed organization experience
Technologies
CDP, CRM, MMx, Brand Pulse
Responsibilities
Shape POV on market trends and data governance; ensure data solutions support DTC/HCP activation; establish ways of working with cross-functional stakeholders; enforce data governance with external agencies; drive consistency in data planning and validation; partner with engineering for data ingestion; maintain external publisher relationships; translate technical needs into actionable recommendations
Seniority
Senior, hands-on IC
