Senior Salesforce Marketing Cloud Automation Specialist
Core
Build, QC, and execute high-complexity brand omnichannel programs and patient-facing 1:1 marketing journeys using Salesforce Marketing Cloud.
Role type
Senior Salesforce Marketing Cloud Automation Specialist
Builds
Patient-facing 1:1 marketing programs, email, direct mail, and media campaigns
Domain
Healthcare / Digital Marketing
Required skills
Salesforce Marketing Cloud, Database Marketing, CRM, Email Marketing, Direct Mail, 1:1 Marketing, Audience Segmentation, Personalization, SQL, HTML/CSS, MS Excel, Agile Methodologies, Project Management
Preferred skills
IP reputation management, Email deliverability optimization, Cross-functional leadership, Industry best practices knowledge
Technologies
Salesforce Marketing Cloud, SQL, HTML, CSS, MS Excel
Responsibilities
Build and execute complex trigger programs and base cadences; Lead and manage junior team members; Monitor email deliverability and resolve IP reputation issues; Define and optimize email, direct mail, and media campaigns with cross-functional partners; Maintain quality control documents and processes.
Seniority
Senior, hands-on IC with team leadership