Digital Marketing Manager
Core
Strategic lead for end-to-end digital marketing initiatives driving demand generation for B2B and B2C audiences via email, paid media, and multi-touch journeys.
Role type
Senior Digital Marketing Manager (Demand Generation)
Builds
High-converting digital campaigns, email programs, and multi-touch nurturing journeys.
Domain
B2B/B2C Marketing, Demand Generation, Media & Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Email marketing strategy, Paid media management, Multi-touch journey design, Campaign optimization, A/B testing, Data analysis, Agency/vendor management, CRM platform proficiency, Media mix modeling, AI tool utilization
Preferred skills
Experience with multinational organizations, B2B lead generation, B2C acquisition, Marketing technology stack, Advanced Google Workspace
Technologies
Pardot, MCAE, HubSpot, Marketo, Salesforce, Google Workspace, ChatGPT, Claude
Responsibilities
Develop and execute integrated digital marketing campaigns; Own email marketing programs including segmentation and optimization; Build multi-touch journeys for prospect nurturing; Partner with Product, Content, and Sales to align messaging; Manage external agencies and vendors; Monitor budgets and reallocate investment; Lead A/B testing programs; Translate campaign data into dashboards and reports.
Seniority
Senior, hands-on IC
