Marketing Manager
Core
Develop and own global franchise marketing plans for Strawberry Shortcake, Degrassi, and Yo Gabba Gabba, focusing on social media strategies, campaign execution, and audience growth.
Role type
Senior Marketing Manager (Franchise & Digital)
Builds
Global integrated marketing campaigns, social media strategies, and influencer programs for family entertainment franchises.
Domain
Kids and family entertainment, franchise management, digital media
Deliverable
product features
Required skills
Multi-channel campaign management, social media strategy, influencer program management, paid media optimization, project management, analytics interpretation, cross-functional collaboration, team leadership
Preferred skills
Experience with kids' and family entertainment brands, digital storytelling passion, agency management
Technologies
Google Analytics, Hootsuite, HeyOrca
Responsibilities
Develop franchise marketing plans and social media strategies; manage relationships with agencies and creators; execute influencer programs; monitor campaign performance and optimize for ROI; integrate retail promotions; provide feedback on marketing assets; synthesize insights into strategic recommendations.
Seniority
Senior, hands-on IC with people management responsibilities
