Manager, Games Marketing - Kids Games
Core
Marketing Manager driving awareness, engagement, and player acquisition for Netflix's Kids game vertical, targeting families and children aged 6–8.
Role type
Manager, Games Marketing (Kids)
Builds
Netflix Kids game portfolio (connected IP, casual, simulation)
Domain
Entertainment / Gaming / Kids & Family
Deliverable
product features
Required skills
user acquisition strategy, integrated marketing campaign execution, cross-functional partnership, data analytics, project management, consumer insights, budget management, go-to-market strategy
Preferred skills
live service game marketing, free-to-play game marketing, subscription service marketing, product marketing, cross-promotion with TV/film content
Technologies
social media, in-app, email, performance marketing platforms
Responsibilities
Execute marketing strategy for Kids game portfolio; Contribute to positioning and go-to-market strategies; Execute integrated marketing campaigns across multiple channels; Partner with game development and product teams; Collaborate with consumer insights and data analytics teams; Manage marketing budgets and resources; Track and report on key performance metrics; Identify cross-promotion opportunities with Netflix content; Analyze trends in how kids discover and engage with games
Seniority
Manager, hands-on IC