Marketing Manager
Core
Develop and own franchise marketing plans for Strawberry Shortcake, Degrassi, and Yo Gabba Gabba, including social media strategies, campaign execution, paid media, and influencer programs.
Role type
Senior Marketing Manager (Franchise)
Builds
Global integrated marketing campaigns and digital advertising initiatives for family entertainment franchises.
Domain
Kids and family entertainment / Franchise management
Deliverable
product features
Required skills
Multi-channel campaign management, social media strategy, paid media optimization, influencer program management, agency/freelancer oversight, analytics interpretation, project management, creative feedback, brand guideline adherence.
Preferred skills
People management/mentoring, test-and-learn approaches, cross-functional collaboration.
Technologies
Google Analytics, HeyOrca, Hootsuite
Responsibilities
Develop franchise marketing plans, manage global agency and creator relationships, plan and execute influencer programs, brief and optimize digital ad campaigns, integrate retail promotions, monitor campaign performance via KPIs, synthesize insights into strategic recommendations.
Seniority
Senior, hands-on IC with team mentoring
