Product Marketing Manager
Core
Build the Product Marketing function from scratch to connect market needs, product roadmap, and go-to-market strategy for Nielsen's intelligence platform.
Role type
Senior Product Marketing Manager (GTM Strategy & Function Builder)
Builds
Go-to-market motion, launch lifecycle, tiering, and intake processes for Nielsen's data analytics and media technology products.
Domain
Data analytics, media technology, B2B
Deliverable
product features
Required skills
Market strategy, customer insights, roadmap prioritization, positioning and messaging, sales enablement, competitive intelligence, technical storytelling, cross-functional influence
Preferred skills
Building operating models from scratch, category-level positioning, data-driven insights
Technologies
API-driven architectures, cloud-based platforms
Responsibilities
Shape product roadmap based on customer and competitive dynamics; translate brand positioning into product-level stories; build sales assets (pitch decks, battlecards, demos); run launch lifecycle and GTM operating model; generate market intelligence for product and sales decisions.
Seniority
Senior, hands-on IC building a function
