Digital Manager
Core
Manage overall operations of target customers on digital platforms, driving customer engagement, satisfaction, and loyalty through data-driven strategies and content planning.
Role type
Senior B2B/Customer Operations Manager (Digital Marketing)
Builds
Customer engagement strategies, segmented customer profiles, and operational methodologies for digital platforms.
Domain
Consumer Healthcare / Aesthetics / Digital Marketing
Deliverable
product features
Required skills
Customer segmentation, data analysis, strategy formulation, cross-functional collaboration, industry knowledge (medical aesthetics/consumer healthcare)
Preferred skills
Experience in medical aesthetics, consumer healthcare, or beauty industry
Technologies
Digital platforms, data analytics tools
Responsibilities
Develop annual activity and content strategies aligned with customer goals; analyze business and customer behavior data to identify pain points and optimize strategies; build customer personas and tiered management standards; collaborate with sales teams to execute client-facing initiatives; research industry trends to enhance platform service capabilities.
