Job
Core
Data-driven marketing professional responsible for customer engagement, retention, and reactivation strategies to maximize customer lifetime value in the iGaming sector.
Role type
CRM Manager
Builds
Customer engagement and retention programs
Domain
iGaming / Sports betting
Deliverable
product features
Required skills
CRM strategy, multi-channel campaign execution, customer data analysis, audience segmentation, cross-functional collaboration, KPI tracking, competitor monitoring
Preferred skills
Spanish language proficiency, LATAM market experience
Technologies
CRM systems
Responsibilities
Develop and optimize CRM strategies for customer retention and loyalty; Execute personalized multi-channel campaigns; Analyze customer data for segmentation and insights; Collaborate cross-functionally on promotions; Track and report on campaign KPIs; Monitor competitor activities for compliance and competitive edge.